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  YOUNG TALENT INNOVATION TELEFÓNICA SCHOLARSHIP

  VICENTE MANZANO, DAVID / REIGOSA DOMÍNGUEZ, PABLO

  In this research project we will try to measure the impact of innovation in corporations by using a statistical device known as the Technology Acceptance Model. In order to cover a sample we will focus on Generation Z, which is set to be the future investment force. The objective of the project is to obtain a reliable behavioral pattern and consumer profile acquired through a p...

  6,00 €