VICENTE MANZANO, DAVID / REIGOSA DOMÍNGUEZ, PABLO
In this research project we will try to measure the impact of innovation in corporations by using a statistical device known as the Technology Acceptance Model. In order to cover a sample we will focus on Generation Z, which is set to be the future investment force. The objective of the project is to obtain a reliable behavioral pattern and consumer profile acquired through a process of survey research and testing. In these surveys we will measure the relevance of key Industry 4.0 technologies for the selected sample, as well as the most relevant aspects they value when using
them. Once the survey has been collected, we will weigh the results and try to interpret the relationships between the different answers, seeking to corroborate the questions posed at the beginning of the project. This work lays the foundations for further research due to the multiple limitations we have encountered, among which time and knowledge limitations stand out. The future project will provide answers to the unknowns that have not yet been corroborated and require complex statistical processes.
